LA’s Newest Influencer-Centric Shopping Network
By 2020, influencer marketing is projected to become a $10 billion industry. According to Influencer Marketing Hub, for every $1 spent on influencer marketing, businesses are making $5.20 in earned media value. It’s no surprise that there continually marketing apps and platforms that specifically and strategically serving brands and influencers.
One new kid on the block, Looptify, is looking to score an upset in the eCommerce market by taking an influencer-centric stance on merchandise, skincare, and beauty products. By focusing on their partnerships with high profile athletes, musicians, models, and YouTube stars, they hope to monetize the relationship between influencer and fan through subscriptions, direct messaging, personal video shoutouts, exclusive merchandise, and live streaming virtual gifts.
Following a popular style in Asian marketing known as “Key-Opinion Leaders,” KOL, Looptify hopes to utilize popular figures to sell major brands, starting with a lineup of skincare and beauty products. KOLs use their popularity and charisma to sell products directly to their fans, generally through livestreaming, which has been shown to be as effective, if not more so, than traditional advertising.
“We are a one-stop shop. We enable our partners such as influencers, athletes and celebrities to be in control of their brands and products. We verify every high-profiled partner to prevent fans from being scammed. In addition, one of our confidential investors, who's a fashion mogul, provided Looptify with access to low, medium and high end pricing vendors in order for us to curate exclusive products whether it's fashion merchandise or beauty and skincare products for our partners. We assist with content and provide video and photoshoot. We even assist with distribution channels, product sales and paid appearance arrangements,” said CEO Nate Llorando.
Looptify’s list of high-profile partners and celebrities include major athletes Kyle Kuzma, musical figures Kreesha Turner, Lenay, celebrity figures Shaunie O’Neal, radio host Kimmie, models Chantel Zales, Khloe Terae, Bre Tiesi, Justin Kim, Mario Rodriguez, and many more. Partners with celebrity status have their own merchandise produced and sold exclusively by Looptify. However, micro high-profiles can have their brands represented within the app and sell products, reaping better returns than what is generally offered through other streaming services and social media interactions.
The Looptify app is available and free to download. The Los Angeles headquarters which will also serves as a creative space for influencer and celebrity partners is expected to be ready early 2020.
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Yvon Lux is a tastemaker, influencer and editor for her Apple News channel.
Her “blogazine” Yvon Lux celebrates sisterhood and empowers women by focusing on women’s health, travel, food and entrepreneurial news while also sharing the most coveted fashion and beauty trends and stories.
The young female founder has been featured in Thrive Global, Los Angeles Times, Orange County Register, Modern Luxury Magazine, and various other media outlets. Connect with her on Instagram and subscribe to her Apple News channel!
