Yvon Lux

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MAGIC Fashion Convention Returns to Las Vegas August 8-10

Informa Markets Fashion, organizer of MAGICPROJECT, and SOURCING at MAGIC Las Vegas, revealed celebrity-studded and trend-focused agenda for the August 8-10, 2022, edition slated to be held at the Las Vegas Convention Center. Retailers from around the world attend the bi-annual event to discover the hottest new trends, buy product, discover new brands, and learn from fashion moguls and industry experts.

Notable fashion celebrity speakers include Katy Perry, Kristin Cavallari, Lala Kent, and Ashley Stock, among others.

The industry’s premier co-located fashion wholesale event is strategically designed to cover all facets of fashion – from the largest selection of men’s and women’s trend-driven and contemporary apparel, footwear, and accessories, to sourcing materials and supply chain – attracting thousands of big-box, online, specialty chain, and boutique retailers for three days of discovery, order-writing, networking, inspiration, and education.

“For decades, MAGIC, PROJECT, and SOURCING at MAGIC Las Vegas has served as the industry’s meeting place for our industry to connect and do business,” said Kelly Helfman, President of Informa Markets Fashion. “It’s crucial to us as the organizers that the event reflects what’s happening in the industry and serves as a springboard for new trends and retailer-to-brand discovery.”

Helfman continued, “It’s not often you have the opportunity to learn from Katy Perry, Kristin Cavallari, and Lala Kent, three remarkable women leading various corners of the fashion industry, combined with a robust lineup of brands and premium denim from Levi’s, Hudson Jeans, and Joe’s Jeans. In addition to highlighting emergent brands, paired with respected and established brands, our upcoming event brings attention to the circular fashion landscape, from seed to shelf and everything in between – a true representation of today’s fashion ecosystem.”

Select sessions confirmed for the August 2022 event include:

August 8 – Lala Kent at 1:00 p.m. in MAGIC, West Hall 
Lala Kent is a social media maven, actress, writer, and entrepreneur. Follow along as she discusses social media trends for 2023. Key takeaways include how to engage celebrities to transform your marketing efforts and strategies to think outside of the box with engaging social media campaigns.

August 9 – Katy Perry at 9:00 a.m. on the NOW Stage in Project, North Hall 
PROJECT Las Vegas will feature Katy Perry as the opening keynote speaker in a conversation where she will share her perspective on entrepreneurship, her unique sense of design and her sources of creative inspiration. Afterward, join Katy in the Katy Perry Collections booth at PROJECT to view her new collection. Katy Perry Collections range from casual sandals and colorful sneakers to playful stilettos and sophisticated pumps.

August 9 – Kristin Cavallari at 1:00 p.m. in MAGIC, West Hall 
Lifestyle entrepreneur, TV personality and The New York Times Bestselling author Kristin Cavallari will share all about her journey to entrepreneurship, building a successful brand and business, valuable insight on making it all work and balancing life as a mompreneur in her session titled “Uncommon Advice.”

All exhibitors, buyers and press registered for the three-day co-located events are invited to attend Grammy Artist T-Pain’s live performance scheduled for Monday, August 8 at 6:00 p.m. in the West Hall Lobby of the convention center.

Registered event attendees will have the opportunity to conclude their first day and enjoy a live concert from T-Pain as he performs his greatest hits and latest releases.

This is an exclusive event only open to MAGIC, PROJECT, and SOURCING at MAGIC Las Vegas attendees and exhibitors. A valid event badge is required for entry. 

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Yvon Lux is the editor of her Apple News channel. Her “blogazine” celebrates sisterhood and empowers women by focusing on women’s health, travel, lifestyle, and entrepreneurial news while also sharing the most coveted trends and style stories.

As an entrepreneur and influencer, she has been featured in LA Times, Thrive Global, OC Register, Modern Luxury Magazine, and more. Connect with her on Instagram and subscribe to her Apple News channel!

Yvon’s upcoming Lifestyle Magazine covering organizations and individuals that are blazing trails and sharing inspiring tales.