Maison Kitsuné is thrilled to announce its first pop-up in Los Angeles this February 2020. The Paris-based fashion brand and music label led by co-founders and creative directors Gildas Loaec & Masaya Kuroki, is excited to make waves at Platform in Culver City, featuring seasonal collection drops, limited-edition collaborations and community-driven events.

Created in 2002 by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné offers a unique inspirational Art de Vivre, blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, bars and restaurants (Café Kitsuné). Over the last eighteen years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.

Since inception, Maison Kitsuné has grown its network of directly owned and operated stores to 24 locations across Paris, New York City, Tokyo, Kyoto, Osaka, Hong Kong, Honolulu, Seoul, Busan and Shanghai.

Designed by Kuroki and located in Platform’s central courtyard, the striking architectural concept conveys an artistical, radical and unique gesture from the brand, inspired simultaneously by contemporary art gallery and West Coast terrain. Inside 600-square-feet, a central golden cube, burnt-orange allover, is a local metaphor of the sun-setting over the Californian desert; provoking participation within the space, capturing the mood of the surrounding landscape and representing the juxtaposition of nature and modernity in the glitzy metropolis.

Walls are painted a stark white, contrasting the industrial metallic brass panels, raw flooring, and ochre tones which refer back to the brand’s signature fox patch color palette.

The Los Angeles shop, which is open through July, will carry on Maison Kitsuné’s tradition of experiential programming held in-store for the brand’s avid fan base. Tapping into its musical roots, Kitsuné Musique will be bringing its Sunset Series, with drinks and DJ performances every second Thursday of the month, to Platform’s stunning rooftop restaurant, margot, and taking over the curation of the development’s outdoor sounds.

The collections are also available online via the brand’s e-com- merce site, as well as in more than 400 points of sale world- wide. The fashion brand’s portfolio includes seasonal collec- tions (Maison Kitsuné), a timeless Parisian-inspired wardrobe (Maison Kitsuné Parisien) and a third line of genderless arty designs (ACIDE Maison Kitsuné).

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