Marriott Bonvoy and MGM Resorts Introduce the MGM Collection
Two hospitality and entertainment giants, Marriott International and MGM Resorts International, have joined forces to unveil an exclusive long-term strategic licensing agreement, giving birth to the highly anticipated MGM Collection with Marriott Bonvoy. The collaboration, set to launch in October 2023, promises to redefine travel experiences for guests and loyalty program members across the United States.
Under this pioneering agreement, Marriott Bonvoy, the award-winning loyalty platform of Marriott International, will encompass 17 of MGM's renowned resorts, totaling over 40,000 rooms across Las Vegas and various cities in the U.S. Travel enthusiasts will soon have access to these iconic properties through Marriott's digital platforms, including Marriott.com and the Marriott Bonvoy mobile app.
Both companies' loyalty program members stand to benefit greatly from this groundbreaking partnership. MGM Rewards, MGM Resorts' esteemed loyalty platform boasting over 40 million members worldwide, will have the opportunity to link accounts with Marriott Bonvoy, unlocking select member benefits. Meanwhile, Marriott Bonvoy members will be able to earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties, granting them a whole new level of travel possibilities.
Four of the 17 MGM resorts will also become part of existing Marriott collection brands. The elegant Bellagio Resort & Casino will join The Luxury Collection, the luxurious ARIA Resort & Casino will be welcomed into the Autograph Collection, Park MGM will become part of the Tribute Portfolio, and The Cosmopolitan of Las Vegas will continue its affiliation with the Autograph Collection.
Among the impressive MGM resorts set to be featured in the MGM Collection with Marriott Bonvoy are Vdara Hotel & Spa, MGM Grand Hotel & Casino, NoMad Las Vegas, The Signature at MGM Grand, Mandalay Bay Resort and Casino, New York-New York Hotel & Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino in Las Vegas. Additionally, five resorts located in other U.S. destinations will also be included in this exceptional collection: Borgata (Atlantic City, New Jersey), Beau Rivage (Biloxi, Mississippi), MGM Grand Detroit (Michigan), MGM National Harbor (Maryland), and MGM Springfield (Massachusetts).
Anthony Capuano, President and CEO of Marriott International, expressed his excitement about the partnership, stating, "We look forward to increasing our global rooms distribution by 2.4 percent as we grow our presence on the Las Vegas Strip and in other compelling destinations across the U.S."
The partnership does not end with lodging experiences alone. Members of both Marriott Bonvoy and MGM Rewards will have access to an array of new and inspiring opportunities, spanning everything from culinary adventures to entertainment extravaganzas, sports events, and beyond. With the fusion of Marriott Bonvoy Moments, the program that provides unparalleled access to extraordinary experiences, and MGM's unmatched culinary, entertainment, and sports offerings, guests can anticipate a wealth of unforgettable memories.
In another exciting aspect of the partnership, Marriott International has entered into a loyalty marketing agreement with BetMGM, MGM Resorts International's online gaming and sports betting joint venture. This agreement will designate Marriott Bonvoy as BetMGM's exclusive hospitality loyalty program partner in the U.S. and Canada, unlocking even more perks for members. The collaboration will offer Marriott Bonvoy members opportunities to earn points on select BetMGM transactions, participate in exclusive games and experiences on the BetMGM platform, and even exchange BetMGM Rewards points for Marriott Bonvoy points.
Adam Greenblatt, CEO of BetMGM, expressed his enthusiasm for the venture, stating, "Our new agreement with Marriott International will create a truly robust rewards program that connects our players and Marriott guests to the full BetMGM omnichannel experience."
With this extraordinary partnership, Marriott International and MGM Resorts are set to revolutionize the travel and hospitality industry, providing guests and loyalty program members with unparalleled experiences and rewards. As the MGM Collection with Marriott Bonvoy prepares to launch in October 2023, travelers and enthusiasts alike eagerly await the chance to explore new destinations and indulge in unforgettable moments, all courtesy of two of the most trusted and iconic brands in the world of hospitality and entertainment.
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Yvon Lux is the editor of her Apple News channel. Her “blogazine” celebrates sisterhood and empowers women by focusing on women’s health, travel, lifestyle, and entrepreneurial news while also sharing the most coveted beauty news and style stories.
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