Basketball Wives Executive Producer is adding another business venture to her lengthy list of entrepreneurial accomplishments.

O’Neal and fiancé, Pastor Keion Henderson, launched KESH by partnering with LA-based Looptify, a high-profile marketplace and app specializing in bringing celebrities and influencers merchandise directly to their followers and fans.

The modern athleisure line embodies positivity and promotes women empowerment just in time to celebrate Women’s History Month. KESH consists of comfortable lifestyle wear such as hoodies, tees, and joggers.

The busy mother of five is also the center of a third reality television series, Shaunie's Home Court, a reality series that follows the lives of her children and family.

Me’arah O’Neal, one of the daughters and star athlete, is also working on her own merchandise brand with Looptify, slated to launch in April of this year.

In this post-pandemic era, digital and mobile media outlets have become more and more sought after by consumers. Mobile app developers have found ways to bring online shoppers closer to the brands and high-profile personalities they love.

Looptify, the mobile marketplace that’s worked with Dave Chappelle, Manny Pacquiao, and Kyle Kuzma, will assist in bringing O’Neal’s designs to life by manufacturing, marketing, providing a design team, and handling customer service, fulfillment, and global distribution.

“We’ve been wanting this partnership for quite some time since I've known Shaunie for years,” notes Nate Llorando, CEO. “She’s a strong woman and a great mom while being a modern day television icon. Shaunie is a great inspiration.”

“Interestingly enough Nate has been trying to get me to recognize my worth in this retail space for many years,” says Shaunie O’Neal. “I have to be honest and admit that I didn’t see it. I decided to just take a leap of faith and trust the process. So far I have not been disappointed. And I couldn’t have done it with a better team.”

Through the Looptify app, fans can gain access to the app’s high-profile partners’ latest brands. Recent interactive features include celebrity shout-outs and direct messages with fans.

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Yvon Lux is the editor of her Apple News channel. Her “blogazine” celebrates sisterhood and empowers women by focusing on women’s health, travel, lifestyle, and entrepreneurial news while also sharing the most coveted trends and style stories.

As an entrepreneur and influencer, she has been featured in LA Times, Thrive Global, OC Register, Modern Luxury Magazine, and more. Connect with her on Instagram and subscribe to her Apple News channel!

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