Bvlgari gathered a star studded set of international media, celebrities and Insta-famous socialites at Brooklyn’s iconic location Duggal Greenhouse to debut B.zero1 Rock, a new trailblazing collection encapsulating the Maison’s brave and indomitable spirit. The MAI TROPPO advertising campaign stars super model Lily Aldridge, British actress Naomi Scott, American Actress Zendaya and Chinese-Canadian superstar singer and actor Kris Wu. It was shot in Bvlgari’s home city Rome by the Swedish director and photographer Johan Renck.