The new year has begun. To discuss top beauty trends in 2021, we asked the Gerard Cosmetics’ Founder Jen Gerard to gain some insights on what’s ahead.

Gerard Cosmetics is a LA based cosmetics brand that pushes the makeup envelope with innovative formulas and beloved colors that have attracted a cult following. The brand boomed in 2014 with the introduction of their popular gold bullet in the shade 1995. With an emphasis on color, vibrancy and performance, Gerard Cosmetics has a strong beauty army of over 1 Million of followers online.