2020 will forever be memorialized as one of extreme economic uncertainty and global unrest. That is, for everyone except one select group of businesses that walked out unscathed and even with their heads high and their pockets deeper than ever before.

These are the entrepreneurs who managed to whittle down their workload, servicing a handful of highly-selective clients, and still make more money quarter over quarter. They even learned to say no to clients, without an ounce of guilt or the slightest quiver in their bank accounts.

So who are these lucky few who transformed 2020 into a goldmine of possibility? They’re the experts who’ve been brave enough to position themselves as luxury personal brands. And in a minute, I’ll tell you exactly why this strategy’s paid off in spades.