All tagged marketing

5 E-commerce Marketing Trends in 2022

5 E-commerce Marketing Trends in 2022

Yvon Lux

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.

There are five key trends that will determine what successful e-commerce marketing will look like in 2022. Let’s take a look at what 2022 has in store for us.

Become an Entrepreneur at Any Stage of Your Career

Become an Entrepreneur at Any Stage of Your Career

Yvon Lux

Many of us dream of owning our own business and of the freedom that might entail. No matter what stage of your career you’re in, it’s never too late if you’re willing to make a serious commitment and can afford potential financial instability for the first few years of owning your own business, it’s never truly too late. Before you make the leap, consider the following tips:

Most Cringe-worthy Ads: What Were They Thinking?

Most Cringe-worthy Ads: What Were They Thinking?

Yvon Lux

As an owner of a marketing and PR firm, I have always been amazed at the PR nightmares large brands get themselves into with expensive ad campaigns that seemed so clueless, ill-timed, and often with a complete lack of common sense. The backlash of H&M's recent "duh" ad featuring a black child model wearing a hoodie with a monkey and saying "coolest monkey in the jungle" inspired me to gather some of the most controversial and unbecoming ads in recent years. 

Entrepreneur Essentials #Bossbabe Approved

Entrepreneur Essentials #Bossbabe Approved

Yvon Lux

This read is for our ladies who desire to walk on the wings of entrepreneurship. We're here to share the essentials that will guide you forward and keep you motivated as you start your own business. So, how can you leap into the arena of entrepreneurship? Are you ready? Here's what it takes.