All tagged marketing trends
Many of us celebrated Mother’s Day recently. It is infuriating to learn that ten major corporations, including Procter & Gamble, Johnson & Johnson, and Kimberly-Clark, that specialize in consumer goods needed by mothers, parents, and babies increased prices and profits, according to government watchdog Accountable.US.
Their research found that these companies saw profits soar by an additional $18 billion to a total of over $69 billion, and rewarded shareholders with over $69 billion in stock buybacks and dividends in their 2021 fiscal years.
E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.
There are five key trends that will determine what successful e-commerce marketing will look like in 2022. Let’s take a look at what 2022 has in store for us.
