All tagged la business

Spa Owner Deisy Suarez-Giles Shares Her Journey From Dream To Destiny

Inspired by her neighbor in the Dominican Republic at a young age, Deisy Suarez learned beauty rituals and later used them to take care of her skin during the roughest New York City winters. She often dreamed of owning her own spa while window shopping in the city and envisioned herself as the next Elizabeth Arden, with a chain of spas similar to the Red Door. Deisy’s goal was not only to do what she loved but to make a difference in people's lives, create jobs, and help single moms who struggled to make ends meet in the beauty industry.

N4XT Experiences Partners with LA Fashion Week (LAFW)

Los Angeles Fashion Week (LAFW) returns this weekend under the umbrella of N4XT Experiences, a premier and global event experience company. The joint forces aim to elevate LAFW's presence in the preeminent trend-setting city, creating greater opportunity for established and emerging brands.

"LA is the epicenter of entertainment in the world. With the convergence of fashion, entertainment and celebrity, LAFW is perfectly positioned to emerge as a fashion week with global prominence," says Ciarra Pardo, co-founder of N4XT Experiences.

N4XT Experiences is a live events platform launched in 2022 by brand guru Ciarra Pardo, former Chief Creative Officer of Fenty and Creative Director who’s worked with Jay-Z, David Beckham, Snoop Dogg, Usher, and Rihanna.

2021 Makeup Tips and Trends by Gerard Cosmetics

The new year has begun. To discuss top beauty trends in 2021, we asked the Gerard Cosmetics’ Founder Jen Gerard to gain some insights on what’s ahead.

Gerard Cosmetics is a LA based cosmetics brand that pushes the makeup envelope with innovative formulas and beloved colors that have attracted a cult following. The brand boomed in 2014 with the introduction of their popular gold bullet in the shade 1995. With an emphasis on color, vibrancy and performance, Gerard Cosmetics has a strong beauty army of over 1 Million of followers online.